NBA’s Rising Stars team up on VOA Utah’s backpack project

Salt Lake City, Utah—The NBA and Volunteers of America, Utah teamed up during this year’s All-Star weekend in Salt Lake City. Players from the “Rising Stars'' game and the HBCU Classic game set aside their rivalries and worked together on a service project helping individuals experiencing homelessness. Players rolled up their sleeves to fill over 500 backpacks with essential items such as hygiene products, blankets, and warm clothing.

The event was part of the 15th annual “NBA Cares All-Star Days of Service,” a tradition that began when the All-Star Game was held in New Orleans following Hurricane Katrina.

“It’s an amazing day,” said Senior Vice President and Head of Social Responsibility of the NBA Todd Jacobson. “We couldn’t be happier, really, helping with essential products people need.”

Players, VOA Utah staff, and other volunteers were all smiles as they ensured every backpack was filled with care and consideration.

Dan Benshoff, Chief Development Officer at VOA Utah, said the service project was a testament to the power of sports in bringing people together and making a positive impact. “This is an incredible opportunity to raise awareness and support for our organization while making a direct impact on the lives of our neighbors in need."

All materials were donated by the NBA and will be distributed to people experiencing homelessness in the Salt Lake valley.